Brand Identity & Logo Design

At this stage you would be going through your business start up check-list. You have the idea, you have started your Pinterest board, you may have even attempted a few sketches yourself. You’re interested in a logo and branding and you’ve landed here (You’ve come to the right place). Get excited! Because this is where the fun begins.

How it works.

It all starts with hitting that button (enquire now). From here we will touch base with you and send over our banjo questionnaire. You take the plunge so that we can get the 411 on your business. We will ask you to send through any collateral you have that could be useful to us. Pinterest boards, those sketches you attempted, market strategy (if you have one) and anything else you deem valuable. A 50% deposit is required upon the paperwork completion – from here we will arrange a time to have a sit down / Skype hour of power.

01 Moodboard.

In phase one we put together a moodboard to capture the visual direction for your brand. This helps clarify and build your brand visually through a mix of images, type and colour. This moodboard ensures we are on the same page, sets the tone for your newly developed brand direction and gives you a good idea of how your project will start to unfold. In this phase we start to shape your brand by suggesting a colour palette, forming concept imagery and narrowing in on some key words that fit your brand and its position moving forward. This moodboard will be referenced throughout the whole creative process to guarantee a streamlined product. All of the branding elements will be supplied to you in the final stages of our hand over in a crisp branding document, also known as the brand guide.

02 Logo.

Now we have quite literally set the tone for your brand strategy with your moodboard, it’s time to get the ball rolling on 2 – 3 logo concepts. We will present you with a logo proposal that will provide you with all of the concepts in black and white, and coloured formats. This proposal is paired with various colour palettes, imagery and mockups so you can see the potential use of your logo in real-life mediums. You will be given two rounds of amends to revise your chosen concept, this is so we can refine and deliver the best concept fit for you. Once your logo has been distilled and filtered we will bottle it in the appropriate file formats for you to implement.

03 Brand Guide.

What is a brand guide, you ask? A brand guide is your bible. This document outlines all the nitty gritty elements to your branding and explains how to implement them with consistency across all formats of marketing. Your brand guide provides you with; detailed instructions on how and where to best use your logo (for both digital and print use), primary and secondary font suites, colour palette and values (CMYK, RGB, HEX), suggested logo usage on preferred mediums, image direction with social media content in mind and some design rules to ensure your branding stays consistent. This guide is to help you streamline your branding and seamlessly implement your logo and assets across your business. No brand guide is the same, each one is tailored specifically to suit you and the amount of work needed to execute your brand. It will become your new partner in crime.